🧠 AI in Marketing - 7th of September 2025

Hey,

welcome back to a new episode of “AI in Marketing”. Every day, we share 5 hand-picked links on the most useful AI tools, tactics, and trends for marketers.

That way you are always up to date and get leverage AI for your work.

But let’s jump in!

🌿 ChatGPT Now Lets You Branch Conversations

OpenAI just rolled out a highly requested feature: the ability to branch a conversation from any reply and explore multiple paths without losing context. For marketers, it means faster brainstorming, easier campaign testing, and organized workflows—all inside ChatGPT.

https://www.bgr.com/1959993/chatgpt-branch-conversations-new-feature-now-available/

🚀 Anthropic’s CEO on AI’s “Crazy” Future

HubSpot’s Yamini Rangan sits down with Anthropic CEO Dario Amodei to discuss scaling to $5B, AI’s role in coding, legal, and finance, and why the next breakthroughs could come from AI itself. For marketers, it’s a glimpse into how fast enterprise AI is evolving.

https://www.youtube.com/watch?v=alfnPBqdJyc

💼 OpenAI Launches Job Platform Amid Market Slowdown

OpenAI just unveiled its own jobs platform, aiming to match talent with AI-powered tools and train "Superworkers" through certifications. For marketers, it’s a signal that AI fluency is quickly becoming a career advantage—and a hiring filter.

https://joshbersin.com/2025/09/openai-gets-into-recruiting-while-job-market-struggles-to-reinvent-itself/

⚡ ARIA: The AI Assistant That Does It All

Skymel’s ARIA blends ChatGPT, Claude, and Gemini into one powerhouse assistant. From research and sales to marketing and financial advice, it builds custom workflows so you get expert-level answers tailored to your needs.

https://skymel.com

🌐 Is AI Killing the Web? Neil Patel Weighs In

Neil Patel and Eric Siu dive into how AI, TikTok, and all-in-one apps are changing traffic, SEO, and the future of marketing. For marketers, it’s a wake-up call: adapt your playbook for a world where websites aren’t the center of attention anymore.

https://www.youtube.com/watch?v=S_EAeiwhZ9o

That’s it for today’s episode. If you found this helpful, share it with a friend or colleague who should be using AI too.

Got feedback or a link worth sharing? We’d love to hear from you — just hit reply.