đź§  AI in Marketing - 31st of May 2025

Your daily dose of tools, tutorials and ideas to make you a better marketer!

Hey,

welcome back to a new episode of “AI in Marketing”. Every day, we share 5 hand-picked links on the most useful AI tools, tactics, and trends for marketers with you.

That way you are always up to date and get leverage AI for your work.

But let’s jump in!

🤖 Google’s AI Overhaul: What Marketers Need to Know

Google I/O 2025 unveiled AI Mode and Gemini, transforming search into a conversational experience. Marketers should prepare for AI-driven interactions becoming the norm in customer journeys.

📊 AI Adoption in Marketing: The Numbers Are In

A recent MarTech report reveals that 85% of B2B marketers use generative AI, with 76% expressing satisfaction. Additionally, 99% of marketers are personally using AI in some capacity, highlighting its growing importance in the industry.

🥊 China Just Shook Up the AI Race

China’s DeepSeek built an open-source AI model that rivals GPT-4—on a $6M budget. For marketers, this could mean faster innovation, cheaper AI tools, and a power shift in the global AI ecosystem. Stay sharp—this changes the game.

🛠️ Attio: AI-Powered CRM for Smarter Sales

Attio's AI features automate complex go-to-market tasks, transforming unstructured data into actionable insights and streamlining workflows for sales teams.

🚀 Clay: Automate Your Go-to-Market Strategy

Clay combines over 130 data sources with AI research agents to automate growth workflows, enabling marketers to turn insights into revenue more efficiently.

This was it for todays episode. If you liked it make sure to send it to your friends and colleagues.

And if you have some feedback or a link we should share we are more than eager to hear it.

See you tomorrow,
Max & the AI in Marketing Team