🧠 AI in Marketing - 31st of August 2025

Hey,

welcome back to a new episode of “AI in Marketing”. Every day, we share 5 hand-picked links on the most useful AI tools, tactics, and trends for marketers.

That way you are always up to date and get leverage AI for your work.

But let’s jump in!

📊 Google & Grok Close in on ChatGPT

Andreessen Horowitz’s latest AI report shows Google’s Gemini and xAI’s Grok rapidly gaining on ChatGPT, while Meta AI lags behind. For marketers, this highlights a shifting AI landscape—knowing where consumers spend time helps you bet on the right platforms early.

https://techcrunch.com/2025/08/27/google-and-grok-are-catching-up-to-chatgpt-says-a16zs-latest-ai-report

🌍 TIME100 AI 2025

TIME’s list spotlights the most influential innovators, founders, and thinkers shaping the AI era. For marketers, it’s a who’s-who of leaders to watch for fresh ideas, inspiration, and insight into where the AI wave is heading next.

https://time.com/collections/time100-ai-2025

📚 The Librarian: Your AI Personal Assistant

The Librarian helps you save hours by managing emails, scheduling, and finding info so you can focus on strategy and creative work. For marketers, it’s like having a digital chief of staff that keeps you sharp and efficient every day.

https://thelibrarian.io/

📉 Is AI Fueling a Market Bubble?

Marketplace unpacks whether the surge in “Mag 7” stocks tied to AI is sustainable or a bubble waiting to burst. For marketers, it’s a reminder to cut through the hype and focus on AI use cases that deliver real, measurable results.

https://www.marketplace.org/story/2025/08/29/the-ai-bubble-controversy-explained

🌐 AI as Humanity’s Ultimate Test

In this TED Talk, Tristan Harris warns that AI’s unchecked rollout could repeat the mistakes of social media—only at a far greater scale. For marketers, it’s a powerful reminder to balance AI’s potential with responsibility, as public trust will shape how brands can use these tools.

https://www.youtube.com/watch?v=6kPHnl-RsVI

That’s it for today’s episode. If you found this helpful, share it with a friend or colleague who should be using AI too.

Got feedback or a link worth sharing? We’d love to hear from you — just hit reply.