🧠 AI in Marketing - 25th of May 2025

Your daily dose of tools, tutorials and ideas to make you a better marketer!

Hey,

welcome back to a new episode of ā€œAI in Marketingā€. Every day, we share 5 hand-picked links on the most useful AI tools, tactics, and trends for marketers with you.

That way you are always up to date and get leverage AI for your work.

But let’s jump in!

šŸ¤– Marketing AI Agents: Friend or Foe?

Tom Fishburne's latest cartoon humorously captures the rise of AI agents in marketing. As these tools become more prevalent, marketers must adapt to a landscape where AI influences both strategy and consumer behavior

From AI avatars and agentic workflows to search-everywhere SEO and smarter ad testing—this video breaks down the most impactful AI trends marketers should actually care about in 2025. No fluff, just fast-moving, real-world shifts.

šŸš— Gemini Expands to Watches, Cars, TVs, and XR

Google's Gemini AI assistant is now available on more devices, including smartwatches, cars, TVs, and XR platforms. This expansion offers marketers new avenues to engage audiences through diverse channels.

šŸ”§ Make.com: Streamline Your Marketing Workflows

Make.com offers a visual platform to automate and integrate your marketing processes without coding. With over 200 pre-built AI app integrations, it's a powerful tool to enhance efficiency and creativity.

šŸŽ¬ Magic Hour: AI-Powered Video Creation

Magic Hour simplifies video production with AI-driven tools like face swap, lip sync, and text-to-video. Marketers can quickly generate engaging content, making professional-quality videos more accessible than ever.

This was it for todays episode. If you liked it make sure to send it to your friends and colleagues.

And if you have some feedback or a link we should share we are more than eager to hear it.

See you tomorrow,
Max & the AI in Marketing Team