🧠 AI in Marketing - 24th of May 2025

Hey,

welcome back to a new episode of “AI in Marketing”. Every day, we share 5 hand-picked links on the most useful AI tools, tactics, and trends for marketers with you.

That way you are always up to date and get leverage AI for your work.

But let’s jump in!

🧠 99% of Marketers Miss These AI Basics

This fun, no-fluff recap of Google’s AI Essentials course breaks down 5 things every marketer must know—like the 3 types of AI tools, better prompting, and common mistakes. Save yourself 5 hours and $49 and just watch this.

https://www.youtube.com/watch?v=nVyD6THcvDQ

🎯 Personalization Gets a 2025 Upgrade

Apply Digital’s latest report reveals that 82% of business leaders plan to boost their personalization budgets in 2025, with AI playing a pivotal role. Marketers, it's time to harness AI to deliver tailored customer experiences.

https://www.applydigital.com/en-150/insights/learn/2025-leadership-priorities-in-personalization/

🧠 Glasp: Your AI-Powered Research Companion

Glasp is a free browser extension that lets you highlight and organize insights from the web and PDFs. Build a personalized AI clone from your notes to streamline content creation and knowledge sharing.

https://glasp.co/

✍️ Jasper: AI Writing Tailored for Marketers

Jasper is a generative AI platform designed specifically for marketers. It helps you create on-brand content efficiently, offering tools for writing, editing, and maintaining brand voice across campaigns.

https://www.jasper.ai/

📉 AI Chatbots: Minimal Impact on Work Hours and Pay

A recent study analyzing data from 25,000 workers across 7,000 offices found that AI chatbots have had no significant effect on employee pay or work hours. While AI adoption is growing, its impact on productivity and job displacement remains limited.

https://www.indiehackers.com/post/lifestyle/new-study-ai-chatbots-have-had-almost-zero-impact-on-salaries-and-work-hours-SZU1xxIU42Q827djr001

This was it for todays episode. If you liked it make sure to send it to your friends and colleagues.

And if you have some feedback or a link we should share we are more than eager to hear it.