🧠 AI in Marketing - 1st of September 2025

Hey,

welcome back to a new episode of “AI in Marketing”. Every day, we share 5 hand-picked links on the most useful AI tools, tactics, and trends for marketers.

That way you are always up to date and get leverage AI for your work.

But let’s jump in!

📈 ChatGPT Now Drives 80% of AI Referrals

PlaymakersX reveals that ChatGPT dominates AI referral traffic, leaving Copilot, Perplexity, and Gemini far behind. For marketers, this means it’s time to optimize for ChatGPT visibility—or risk being invisible in the new AI search era.

https://playmakersx.com/beyond-seo-why-chatgpt-dominates-ai-chat-referrals-and-how-to-win-with-a-hybrid-geo-aeo-strategy/

🔮 GEO Is the New SEO

Andreessen Horowitz explains why Generative Engine Optimization (GEO) is rewriting the rules of online visibility. For marketers, the shift from page rank to model relevance means your strategy must evolve—optimizing not just for Google, but for AI chat engines too.

https://a16z.com/geo-over-seo/

⚡ WildSEO: Index Faster, Rank Smarter

WildSEO auto-indexes your site in hours (not weeks) while giving you actionable SEO insights. For marketers, it’s like upgrading from Google Search Console to a tool that actually drives faster traffic gains.

https://wildseo.co/

📊 6 Marketing Trends You Can’t Ignore in 2025

HubSpot reveals six key trends shaping marketing this year: AI-powered campaigns, attention-first content, first-party data, brands as creators, AI ad targeting, and social-first SEO. For marketers, it’s a roadmap to stay relevant and drive results in the new digital era.

http://www.youtube.com/watch?v=0sXYuIHPVik

📍 7 Local SEO Tips for the AI Era

This guide shows how local businesses can win visibility in AI-driven search with strategies like consistent NAP data, strong review profiles, local media mentions, and schema markup. For marketers, it’s the playbook to ensure your business shows up when ChatGPT recommends.

https://www.youtube.com/watch?v=9O6eIikB_a4

That’s it for today’s episode. If you found this helpful, share it with a friend or colleague who should be using AI too.

Got feedback or a link worth sharing? We’d love to hear from you — just hit reply.