🧠 AI in Marketing - 1st of May 2025

Hey,

welcome back to a new episode of “AI in Marketing”. Every day, we share 5 hand-picked links on the most useful AI tools, tactics, and trends for marketers with you.

That way you are always up to date and get leverage AI for your work.

But let’s jump in!

🧠 Why AI Still Needs a Human Touch in Marketing

This Forbes article emphasizes that while AI enhances efficiency, human insight remains crucial for creativity and empathy in marketing strategies.​

https://www.forbes.com/sites/davidprosser/2025/04/22/why-your-ai-marketing-strategy-needs-a-human-touch-after-all/

🔍 Prioritizing Reliability Over Capability in AI Agents

Sergey Filimonov discusses the importance of building AI agents that are reliable and consistent, even if it means sacrificing some advanced capabilities—a valuable perspective for marketers relying on AI tools.

https://www.sergey.fyi/articles/reliability-vs-capability

🚀 OneShot.ai: Streamlining GTM with AI and Human Collaboration

OneShot.ai combines AI agents with human expertise to execute go-to-market tasks like lead generation and content creation, offering marketers a hybrid approach to campaign execution.​

https://www.oneshot.ai/

🤖 Emma: Build Your Custom AI Assistant in Minutes

Emma enables marketers to create personalized AI assistants that integrate with business data, streamlining tasks like drafting newsletters and managing customer inquiries.​

https://getemma.ai/

🎥 Five Real AI Agent Business Ideas for 2025

This video presents five practical AI agent business ideas, providing marketers with inspiration on how to leverage AI in various aspects of their operations.​

https://www.youtube.com/watch?v=2P9gPux6UfI

This was it for todays episode. If you liked it make sure to send it to your friends and colleagues.

And if you have some feedback or a link we should share we are more than eager to hear it.