🧠 AI in Marketing - 15th of June 2025

Your daily dose of tools, tutorials and ideas to make you a better marketer!

Hey,

welcome back to a new episode of “AI in Marketing”. Every day, we share 5 hand-picked links on the most useful AI tools, tactics, and trends for marketers with you.

That way you are always up to date and get leverage AI for your work.

But let’s jump in!

🧠 ChatGPT Just Got an Upgrade

OpenAI's new ChatGPT Business features let you plug in your own tools (like HubSpot or Google Drive), record and summarize meetings, and even build custom data connectors. For marketers, that means faster research, better notes, and less context switching.

🧸 Barbie Meets ChatGPT: Mattel x OpenAI Collab

Mattel’s teaming up with OpenAI to inject generative AI into its toys and storytelling—plus ChatGPT Enterprise for internal creativity. For marketers, it’s a power move in brand innovation and audience engagement.

🎨 Infinite Visual Inspiration with Recraft.ai

Craft stunning vector art, seamless patterns, and polished illustrations without wrestling long prompts. Recraft’s custom “Red Panda” model gives marketers full creative control—perfect for brand visuals that pop.

📅 Social Media Strategy on Autopilot: Rapidely

Rapidely is your AI co-pilot for content planning, captions, carousels, and scheduling. Generate a month’s worth of social posts in minutes—so you can ditch content block and focus on engagement.

😖 Why the “Annoyance Economy” Might Backfire

A new Honest Broker piece digs into how brands pushing coupons, endless ads, and tracking are fueling consumer fatigue. Marketers take note: turning up the noise could push your audience away.

This was it for todays episode. If you liked it make sure to send it to your friends and colleagues.

And if you have some feedback or a link we should share we are more than eager to hear it.

See you tomorrow,
Max & the AI in Marketing Team